How do you monitor SEO impact?





The first step to earning traffic? Getting your website setup for SEO. This doesn’t mean changing your website (not yet!) Here, we’re going start with some of the tools available, many of which are free or from the search engines themselves. With these we can look at what’s happening now, and get data on what we can do next.

As a discipline, SEO is flooded with tools, and knowing which to use and in which situation is a minefield even for seasoned professionals. However, the tools below are essentials in any campaign, helpful whether this is your first site, or your 1000th.
1. Setup Google Analytics (GA) to track website traffic:

If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there.

It can track sales, what content interests your audience the most, and how your audience finds you. Getting started with Google Analytics does require a little bit of technical know-how, but if you are using one of the most-popular content management systems (CMS) such as WordPress, there are plenty of tools and in-depth advice to make it easy.

Google Analytics is a huge topic, one that deserves its own guide, but we suggest getting started here and checking this small business guide that gathers many helpful articles.
2. Setup Google Search Console (GSC) to see what Google makes of your site:

What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want it, wouldn’t you?

Well, you can – Google Search Console is a free service to help monitor and optimize your site’s performance in search results. This is essentially free advice from those we’re trying to impress.

Getting started is simple. You verify that you are the owner or admin for a site by adding a meta tag to your homepage’s HTML code, uploading a file to a server or through your Google Analytics or Google Tag Manager setup.

Give it a few days to gather some data, and a host of options are yours. Use Search Console to ensure Google can understand your content, see which queries drive traffic (plus how often people click on you site in the search results), monitor spam issues associated with your site, even who is linking to you plus so much more. Search Console is often overlooked, but using it will make a huge difference.
3. Use Bing Webmaster Tools to get even more information:

Here in the UK, Google is by far the dominant player in the search engine market. However, there are still millions of searches done using Microsoft’s search engine every day.

Understanding what they think of your site is another way to improve your SEO efforts. Just like Google, they have a great tool, Bing Webmaster Tools, with free information.

As it gives different data to Search Console, you can also get different ideas on how to improve your website. It even comes with SEO reports and an SEO Analyzer to get you started with actionable recommendations. Just like Search Console, there are different ways to verify your site to register and get going.





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